Keyword Research using Google Analytics


In my previous post about Google Analytics we discussed how we can create an account with Google Analytics and can add tracking code to our website. Once we have tracking code in our website we start receiving data from the website and it is stored in our Google Analytics account for the future reference and analysis. There is lot of information stored in google analytics account and many of them are not even needed by small website owners or bloggers. Detailed analysis like screen resolutions and operating systems and setting up different goals or linking your Analytics account with your Google Adwords Account are for experts users and we are not concerned with it right now.

Now once you are logged into your Analytics account you find all your website profiles that you have created are listed there with data linked to them like Visits, Average Time on Site, Bounce Rate, Completed Goals, etc. Click on the website profile that you want to analyse for the keyword Research, you need to click on the ‘view report’ link for the default  monthly view of the profile. A visual description is shown here in the image below for the better clarity of the topic in hand.

Screenshot Analytics Settings - Google Analytics

Screenshot Analytics Settings - Google Analytics

Once you click on this view report link you are presented with lot of visual information, charts, graphs and figures that may overload your sense, but don’t worry as they are pretty simple to understand. Follow this blog with screenshots and it would be very easy for you to under stand how you can use Google Analytics to find good keywords that are already in your site and can optimize them for the better search engine results and rankings.

Now click on the Traffic Sources from your left side bar. A drop down menu gives you many options but we are interested in keywords field field under Adwords. Click on the “keywords” link under Traffic Sources. You can now see a graph with a message that ‘Search sent N no. of visitors via N no. of keywords’. You can find site usage and goal set details below that listed along with the most popular keywords on your website or blog. If you already have linked any Adwords account with your Analytics account you may differentiate between paid and unpaid or organic links using a button as shown in the image below:

Keywords - Google Analytics

Keywords Research View - Google Analytics

You may also click on a particular keyword to find the detailed information about it like No. of visits it has contributed (including all various search engines and other sources) and the percentage of  total number from all visits on your website, Average time a visitor stayed on your website, bounce rate, pages per visit and % of new visitors to your website through that keyword. There are other in-depth charts and graphs available that you need to self study on that page as it is not very difficult and Google Analytics have a very intuitive interface and ease of use.

Next time I am going to discuss more about various features of Google Analytics and Adwords and how to use them for the maximum benefit from the SEO point of view. Till than learn to enjoy the interface and graphs and charts views of Google Analytics !!

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7 thoughts on “Keyword Research using Google Analytics

  1. This is the second article in the series about Keyword Research Tool in Google Analytics and in my next article I am going to conclude the discussing with some little known facts about google analytics tools and benefits of using google analytics keyword tool compared to other keyword tools available in the market.

  2. May be there will be a surprise screencast attached to the last blog post in this series. Be ready to read more about Google Analytics with Video Tutorials.

  3. Pingback: Google Analytics Keyword Research Digest « SEO Surf

  4. There’s no doubt that there are a few excellent applications available on the market that can be purchased unfortunately I consider many of them wasting a great deal of time to identify real good keywords with regard to niches. Shouldnt all of us better count on something more efficient?

  5. Yes, Burton there are many tools and services available but what matters the most is how original your content is and to keep in mind too that you don’t do over “on page” SEO like stuffing too much of keywords and things like that.. they are not going to help you at all.

  6. Yes dear Wentworth, I am trying to add few more articles full of information about SEO to this site but don’t really find time to do so. I am working hard and will try to learn more SEO and will share it with interested people in the community. Thanks for your generous comments.

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