Keyword Research using Google Analytics

In my previous post about Google Analytics we discussed how we can create an account with Google Analytics and can add tracking code to our website. Once we have tracking code in our website we start receiving data from the website and it is stored in our Google Analytics account for the future reference and analysis. There is lot of information stored in google analytics account and many of them are not even needed by small website owners or bloggers. Detailed analysis like screen resolutions and operating systems and setting up different goals or linking your Analytics account with your Google Adwords Account are for experts users and we are not concerned with it right now.

Now once you are logged into your Analytics account you find all your website profiles that you have created are listed there with data linked to them like Visits, Average Time on Site, Bounce Rate, Completed Goals, etc. Click on the website profile that you want to analyse for the keyword Research, you need to click on the ‘view report’ link for the default  monthly view of the profile. A visual description is shown here in the image below for the better clarity of the topic in hand.

Screenshot Analytics Settings - Google Analytics

Screenshot Analytics Settings - Google Analytics

Once you click on this view report link you are presented with lot of visual information, charts, graphs and figures that may overload your sense, but don’t worry as they are pretty simple to understand. Follow this blog with screenshots and it would be very easy for you to under stand how you can use Google Analytics to find good keywords that are already in your site and can optimize them for the better search engine results and rankings.

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Google Analytics and Keyword Research

How do your blog is discovered  by various users on internet who use search engines like Goolge and Yahoo to find things and information they want on Internet? It is through the “keywords” that you have in your blog and blogposts and at various places and in meta data of your small website or blog. This keywords are of two kinds, meta keywords targeted basically towards the search engines to tell them what the blog or website is all about and are mostly invisible on page itself from the eyes of regular visitors but can be seen by viewing the source of the page. And there are keywords on your actual content that you use on your website or blog.

For instance a Dog related websites in India should concentrate on two keywords more than any other “Dog” and “India”, and they are (those websites serving content related to Dogs in India) more ‘discoverable’ by users of search engines if they use these keywords properly on their pages. Excessive use of same keyword on a page or on various similar pages may bring search engine bans on some particular pages by de-indexing it or on whole of the domain. This is due to ‘keyword stuffing’ that should be avoided by webmasters for better performance of their websites in Search Engines and to achieve good search rankings.

Google Analytics Access Screen

Google Analytics Access

How do we manage this? There are various tools available for the purpose but the easiest to use is Google Analytics. There are many other advantages related to Google Analytics apart from basic keyword research and we are going to discuss about them at length in near future but our basic goal toady is to understand how Google Analytics is used for the ‘keyword analysis’ on some particular page or on whole of your website domain.

First of all you need to create a Google Account (If you are using Gmail for a while you don’t need to create it as you already have it) to get started with Google Analytics. After you have created a google account you need to login to your Google Analytics account to get started with all the SEO work and keyword research you are going to do using it. Once you are logged into your  google account and click on the Access Analytics button you are prompted to sign up for google analytics account with a screen similar to the one shown in this picture:

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