Google Analytics and Keyword Research

How do your blog is discovered  by various users on internet who use search engines like Goolge and Yahoo to find things and information they want on Internet? It is through the “keywords” that you have in your blog and blogposts and at various places and in meta data of your small website or blog. This keywords are of two kinds, meta keywords targeted basically towards the search engines to tell them what the blog or website is all about and are mostly invisible on page itself from the eyes of regular visitors but can be seen by viewing the source of the page. And there are keywords on your actual content that you use on your website or blog.

For instance a Dog related websites in India should concentrate on two keywords more than any other “Dog” and “India”, and they are (those websites serving content related to Dogs in India) more ‘discoverable’ by users of search engines if they use these keywords properly on their pages. Excessive use of same keyword on a page or on various similar pages may bring search engine bans on some particular pages by de-indexing it or on whole of the domain. This is due to ‘keyword stuffing’ that should be avoided by webmasters for better performance of their websites in Search Engines and to achieve good search rankings.

Google Analytics Access Screen

Google Analytics Access

How do we manage this? There are various tools available for the purpose but the easiest to use is Google Analytics. There are many other advantages related to Google Analytics apart from basic keyword research and we are going to discuss about them at length in near future but our basic goal toady is to understand how Google Analytics is used for the ‘keyword analysis’ on some particular page or on whole of your website domain.

First of all you need to create a Google Account (If you are using Gmail for a while you don’t need to create it as you already have it) to get started with Google Analytics. After you have created a google account you need to login to your Google Analytics account to get started with all the SEO work and keyword research you are going to do using it. Once you are logged into your  google account and click on the Access Analytics button you are prompted to sign up for google analytics account with a screen similar to the one shown in this picture:

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SEO for WordPress and small Websites/Blogs

SEO for WordPress is a good website that provides information about self hosted wordpress blogs. WordPress has evolved a lot in recent years and no more a simple blogging component for your nanny any more. It is a strong tool that web-masters can use for many purposes including small websites, corporate portals, personal blogs, photo and video galleries, online community forums and many more. And this is more true for the self hosted version of the WordPress blog rather than the free one offered by WordPress.com

There are certain advantages of WordPress self hosted blog like greater control over your permalink structure and hence better quality SEF – Search Engine Friendly URLs compared to the wordpress.com hosted one. And it is not very difficult to manage a small wordpress blog with a .com or .net domain name, a top level .tld, and a small shared hosting account that offers few GB or storage at very cheap rates.

Wordpress Upgrade Button on Dashboard

Wordpress Upgrade

You may also use the upgrade options available with the wordpress.com blogs. Here you can have a custom domain name for just $5 a year and very cheap hosting too. You may also enable custom CSS for the theme you are using to have a nice visual effects. Though it may not affect your Search Engine Ranking a lot but they certainly attract more visitors and probably tempt a random surfer to stay for a minute or two on your blog.

There are few things, like submitting your blog to popular search engines like Yahoo, Google and Bing, are very important to any small website owner or webmaster as this is the first step towards making your presence felt to the outer world. Make sure that your Blog, if created through wordpress or any other means, is visible to major search engines. Submitting blog to major search eninges are enough and don’t waste your time on submitting them to small or foreign language search engines unless you are offering proper translated version of your blog.

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Few Good SEO links

OverView of SEO (Search Engine Optimization):

http://en.wikipedia.org/wiki/Search_engine_optimization

http://en.wikipedia.org/wiki/List_of_search_engines

Google Guidelines, Links and Videos for Webmasters/SEO experts:

Google HelpWebmasters/Site owners HelpMy site and GoogleSite management

Search Engine Optimization (SEO) Link:
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291

Check out Google’s Search
Engine Optimization Starter Guide
!

Google HelpWebmasters/Site owners HelpMy site and GoogleSite management

Webmaster guidelines Link:
http://www.google.com/support/webmasters/bin/answer.py?answer=35769

Google Basics: How Google Works:

Google HelpWebmasters/Site owners HelpWebmaster essentials

Google Basics Link:

http://www.google.com/support/webmasters/bin/answer.py?answer=70897

Great Google Videos on SEO:

http://services.google.com/breeze/webmasters/googleforwebmasters/

SEO CHAT:

http://www.seochat.com/

SEO moz:

http://www.seomoz.org/